2008 Chinese Olympic Opportunities and Branding at the 2010 World's Fair

China has participated in the 32nd America's Cup in 2005 demonstrating Chinese determination. Commented by Chaoyong Wang, the Chinese team leader and chairman of a leading Chinese venture capital firm: "As China has grown and developed, so has our interest in competing at the top levels of sport, business, management, technology and culture. The America's Cup allows us to do all of this in one event." China's ambition is apparent - one Chinese sailing club purchased 10 Beneteau sail boats at one time.

Although the 2008 Olympic Sail Boat competition will provide impetus, as a sport, the sail boat has yet to catch on in China. The sail boat could be used in a creative way to accomplish numerous business functions, which is the main purpose for most Chinese boat owners. For example, the Haier refrigerator company used a sail boat to voyage along China's coastline. According to the Haier company news release, "the important mission of the sailboat is to promote product awareness, present new products and get closer to consumers." The end result is that Haier is the number one Chinese brand both in the domestic market and international market.

Currently, we are looking for international companies to sponsor production of elegantly designed 50 meter sail boats. Upon completion, this sail boat will leave its marks on the world sail boat industry. It could be docked at the Shanghai harbor to create tremendous brand equity in China and the world considering Shanghai will host the 2010 World's Fair. Contact us now if your company wants to establish its brand in the Chinese market.